Madhav Sheth Prepares to Make Realme a Global Brand, Telecom News, ET Telecom

New Delhi: When Madhav Sheth, India’s first global smartphone industry CEO, had a phone call with Realme CEO Sky Li in February 2018, they may not have really realized that the partnership would create a brand that would not only shake up the Indian market but also expand to 61 countries around the world.

The two, however, realized that there was a huge gap between the two biggest online smartphone players in India, which worked to Realme’s advantage.

The dream was to enable more users to enjoy the fun and efficiency brought by the latest technology, starting with smartphones, to more categories of consumer tech and it only took two months for Madhav. and Sky Li to plan the launch of the brand which left from India.

In the first year of operation, Realme has established itself as the # 4 smartphone brand in India which has effortlessly merged exceptional designs with cutting edge technology and cutting edge qualities.

The past three years or so have been an immense joy and pride for Madhav, to be part of one of the fastest growing companies that has established itself as a key player in its segment, and achieved significant milestones. .

“Realme started its journey with a ‘Dare to jump’ attitude and a vision to provide its users with industry-leading design, performance and quality in every price segment. We have brought many innovations that have helped us maintain our position as a technology disruptor, ”said Madhav, who is now fully responsible for Realme’s business operations in Africa, Asia-Pacific (excluding Mainland China), Central Europe and Eastern, Latin America, Middle East and Western Europe.

“In just three years we have grown into a family of 100 million users worldwide, and the love and support we receive from that family is overwhelming,” he told IANS .

The facts speak for themselves: From a market share of 3% in 2018 to 10% in 2019, the brand has seen massive growth of 255% and sold 5.2 million smartphones in the year alone. holiday season 2019.

In 2021, Realme ranked third in overall smartphone shipments and the number one 5G smartphone brand in the second quarter of 2021, according to Counterpoint Research.

Realme became the fastest brand to reach 50 million cumulative smartphone shipments to India in the second quarter of 2021. According to a report from IDC, Realme took 4th place in the Indian smartphone market with 4.9 million dollars. ‘shipments and a market share of 14.5% in the second quarter of this year.

In the third quarter, Realme took fourth place with a 14% market share, according to Counterpoint.

For Madhav, this has been a phenomenal leap – from a challenger brand to an industry leader.

“We have been the fastest growing brand to reach 50 million users in India. The next phase of growth promises to be just as exciting and promising as we look forward to a fresh start with new hope. We are focused on expanding leadership in the premium smartphone market with new launches in the GT series, our premium flagship product, ”he said.

At the same time, 5G will support Realme’s ambition to create and grow a holistic 5G ecosystem through 5G devices.

“We look forward to becoming the 3rd largest smartphone brand in India and globally with a dual 100 million sales strategy: an additional 100 million through the end of 2022 and an additional 100 million in 2023 itself,” Madhav told IANS .

The brand has also been at the forefront of achieving several industry firsts, such as India’s first 5G smartphone, first 64MP camera, India’s first quad-camera smartphones, 50w and 65w loads. faster in India.

Under Madhav, the brand has made a foray into the AIOT (Artificial Intelligence of Things) segment with successive launches, creating a 1 + 5 + T strategy with a vision to create a TechLife universe for young people.

The brand recorded the sale of 1.4 million units of portable devices and headphones, 250,000 units of Smart TVs and more than 70,000 units of Realme Book (Slim) and Realme Pad during the year. Diwali season this year.

“Today, AIOT contributes a healthy share of our revenue in India and around the world. Unlike other brands, Realme has consistently maintained 30% annual growth in India. Globally, Realme still maintains a growth rate of over 100% with enormous potential, “said Madhav, CEO of Realme India, Vice President of Realme and President of Realme International Business Group.

Realme began its journey by selling its smartphones online, but has since strengthened its offline footprint across the country.

The brand is now available in 35,000 micro-points of sale in subways and level 4 and 5 towns and villages across the country. The brand recently launched 300 exclusive stores across the country.

The brand plans to expand its offline presence to more than 1,000 exclusive stores by the end of 2022. Realme will also set up seven 5G R&D centers, notably in India, Madhav informed.

In 2019, Realme invested Rs 300 crore in SMT lines for manufacturing smartphones at its Noida factory. All Realme smartphones are completely made in India.

Amid the surge in local manufacturing in India, more than 60-70% of Realme smartphone supplies, such as displays, batteries and internal structures, are currently purchased and manufactured in the country.

“We are happy to see our customers choose our products for the quality we offer, and we will remain true to our mission of providing our customers with a technological, connected and convenient way of life,” said Madhav, preparing for the Realme’s next phase growth – this time globally.

In Europe, Realme became the fourth Android smartphone brand for consecutive quarters in 2021. Realme also became the fastest smartphone brand to reach 100 million users, achieving a major breakthrough with an overwhelming growth of 360 percent (year-on-year) in the European Union (EU).

In the Central and Eastern European (EEC) and Russian markets, Realme made even greater progress and became the third-largest Android smartphone brand, while also being the fifth-largest Android smartphone brand in Poland, in Czech Republic, Greece, Slovenia and Belarus.

Globally, Realme still maintains a growth rate of over 100% with huge potential and Madhav, which started its journey just a few years ago to make Realme one of the best smartphone brands in the world. India, is now on the verge of creating the same love and passion for the brand among the global audience.

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