ICC Media Rights Tender – Amazon ICC Media Rights: Amazon chickened out of the IPL Media Rights Tender at the very last…
Tender for ICC Media Rights – Amazon ICC Media Rights: Amazon pulled out of the IPL Media Rights tender at the very last minute. But now it’s being reported that the world’s largest e-commerce company is ready to throw its hat in the ring for the ICC Media Rights portfolio. According to a report, Amazon is keen to secure ICC rights for India, UK, South Africa and US market and is currently in dialogue with ICC: Follow ICC Media Rights Tender LIVE Updates & Sports Business News with InsideSport.IN
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After skipping the IPL Rights tender, Amazon is keen on ICC media rights. Ready to Bid for India, UK, South Africa and US Market: CHECK DETAILS
Amazon ICC media rights: According to a report from Cricbuzz, the e-commerce giant is also open to a tie-up with a TV broadcaster and is ready to explore to present a composite offer for the rights.
A consortium with Sony or Zee is not excluded. The report says neither Amazon officials nor Zee and Sony are ready to testify.
Amazon Prime Video Sports Wallet
- In the UK, Prime video recently acquired the Champions League rights which it will share with BT from the 2024/25 season.
- It has already broadcast the US Open Tennis and Premier League football weekend matches there.
- In France, it has the rights to the French Open in tennis and the Ligue 1 in football while in the United States, it has the NFL on its OTT platform.
- Now, Amazon wants to acquire the ICC rights for markets where they already have an existing sports presence or portfolio, namely India, UK, South Africa and US market.
- The streaming giant wants to get into cricket in India. Currently, he owns the rights to New Zealand cricket.
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ICC Media Rights Auction: The demand for E-AUCTION is increasing. After Sony now Viacom18 sends letter to ICC complaining about ‘non-transparency in auction process’: Follow LIVE UPDATES
Tender for media rights – Demand for electronic auctions is increasing: The deadline for submitting bids for ICC Media Rights is in one month. ICC has asked potential bidders to submit their BIDS via a SEALED envelope by August 22. But after Sony, Viacom 18 also lifted RED-FLAG on the bidding process.
According to Viacom and some other bidders, the system adopted for the call for tenders is totally non-transparent. It should be noted that Viacom18 recently won the IPL Digital Rights portfolio. They are now seen as one of the main contenders for ICC rights.
But the Reliance-backed company isn’t too happy with the bidding process. Viacom required ICC to use BCCI’s electronic auction model.
According to reports, Viacom18 also wrote to ICC in this regard.
What did Viacom18 ask for?
Hint 1: Like Sony, Viacom18 asked ICC to deploy an electronic auction process for the tender.
Hint 2: If electronic bidding is not feasible, a simple closed process system should be used.
Hint 3: Financial bids must be opened in the presence of all participants and winner declared immediately.
The ICC, according to the report, declined to comment stating, “It’s ultimately a matter between the ICC and the bidders.”
“BCCI showed how to conduct a call for tenders. The IPL tender was so transparent. ICC still follows the old school. The process lacks transparency.representative for one of the potential broadcasters had earlier told InsideSport.
ICC Media Rights Bidding Process
- Submission of tenders: Tenders must be submitted on August 22 in a sealed envelope.
- Opening of tenders: Tenders will be opened on August 26 in Dubai (the last time they were opened in London).
- ICC will then negotiate individually with bidders
- According to the ICC, successful bidders will be announced in early September.
- Bidders have raised FLAG on the closed bidding process as they believe it lacks transparency.
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Tender for media rights: The ICC launched the 2024-31 cycle tender for Indian Territory on June 20. The call for tenders is conducted for periods of four and eight years.
Interested parties must submit a bid for four years with the possibility of filing a complaint for eight years as well. One can bid for TV rights and digital rights separately, as well as place a composite bid for both rights.
Bids must be submitted on August 22 and will open on August 26 in Dubai. The ICC said successful bidders will be announced in early September.
The country’s four major broadcasters, namely DisneyStar, SPN, Zee Entertainment Enterprises (ZEE) and Viacom18, are expected to bid for the rights. According to information available from InsideSport, all 4 have purchased the tender documents.
Now, with Amazon, it is also expected to throw the hat in the ring – the fight for rights could be more intense.
Follow live updates from the ICC MEDIA Rights Auction with InsideSport.IN