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Notes: Disney licenses Star Wars and Marvel-themed NFL clothing

If you are a Lions fan who also enjoys the Star Wars or Marvel-owned Disney superhero franchises and for some reason you wish you could have a shirt with the Lions name stamped in front of your favorite heroes, you are in luck. ! According to NFL Communications, Disney and the NFL have “joined forces” with Junk Food Clothing to launch a draft clothing series. The official league version describes the product line as retro designs as follows:

“The Mickey QB” T-Shirt – Mickey Mouse strikes a quarterback pose in NFL team uniforms.

“The Avengers Throwback” T-Shirt – The 1970s comic book character art of Captain America, Iron Man, Thor and The Hulk accompanies the names of the NFL teams in the iconic slanted font.

NFL team names redrawn to honor the title script font Star Wars: The Empire Strikes Back on two different models:

The “The Rebels Team” t-shirt features the characters Luke Skywalker, Han Solo and Princess Leia,

The “The Empire Team” t-shirt features the characters Darth Vader, Boba Fett and stormtroopers.

Edward Pevos of MLive explored the Fanatics store site for examples of all available items. Its story incorporates images of all the products. While the designs are all relatively docile and harmless, none of them seem to make much sense as a collaborative product. Only the Mickey QB t-shirt really has any mix of properties, with the famous cartoon mouse falling backwards while wearing a Lions uniform. The other shirts are just group photos of characters from the Disney franchise with the names of the teams in front of them.

What makes Darth Vader juxtaposed next to the name of a cool NFL team? Hulk and Thor? I understand money foreclosures and can respect companies trying to see what they can charge money for, but the explanation given in the NFL Communications release is funny:

“We’re always looking for ways to interact with our fans in new and unexpected ways, and this collaboration with the NFL allows us to do just that,” said Josh Silverman, Executive Vice President, Third Party Marketing, Disney Consumer Products , Games and Edition. “Fans can now celebrate their favorite teams and characters from Disney, Marvel and Star wars, and all in time for the start of the 2021 NFL season. “

Obviously there has been these mashup products offered in the past, but at least in those there was some effort to mix the themes to play the franchise with which we have partnered. For example, there was a sheet of multipurpose decals from a few years ago that I actually bought a few copies (they were low priced and on clearance, i can’t imagine why) in the Fanatics store a long time ago. In those decals, at least, they were trying to make jokes like “play like a Jedi” or “Come to the Lions side” instead of the dark side. Same contraband stuff at least try a little.

This thing though? Not really. Let’s move on to the rest of today’s notes:

  • The Detroit Lions still need a wide receiver pool, and West Michigan’s D’Wayne Eskridge could be available midway through the next draft. Athletic’s Nick Baumgardner wrote an in-depth profile on Eskridge (subscription required) which caught the eye:
  • Our own Erik Schlitt was the guest of WNSP 105.5 ‘s Late Wednesday afternoon sports radio show The Game Plan with Dave Schultz and Stephen Root to talk about what the Lions will do in the draft. You can listen to today’s entire program in an online web player. The segment with Erik starts at 1:21:10 and is about 12 minutes long, so it’s a good chunk of draft content to consume.
  • In case you are worried:
  • Interesting note of the rule change “players can wear crazy numbers now”:



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Erin Andrews Launches Second NFL Women’s Clothing Collection, Including New Chargers Items

Last season veteran FOX Sports reporter Erin Andrews launched an NFL women’s clothing line called WEAR by Erin Andrews and spoke with Hayley Elwood on Playmakers about the debut.

Since then, it has grown bigger with some NCAA teams and NBA clothing.

While she had completed the 2020 NFL line a year ago, the second collection was recently released with teams having up to 23 new garments to be rolled out throughout the season.

Chargers fans are sure to find items they’ll love, including plaid shirts, crew-neck sweatshirts, and even leggings.

“By the way, I love our business with the Chargers,” Andrews said. “It’s one of the nicest colors to put in your wardrobe… It’s something that’s not daring, it’s very subtle. We do a lot of color over color, so it’s like a t-shirt or bomber jacket to wear to work and people are like, “Oh that’s so cute, these are the colors of the Chargers! There is the logo but it is mixed with the color so this is It’s not something that looks like a sacred cow, I’m a Chargers fan! ”“

The line was inspired by Andrews’ own wardrobe with items she wears daily that women could easily fit into not only on game days, but into their weekly wardrobe as well.


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The Best Online Shopping Deals This Weekend: Purell Hand Sanitizer, NFL Apparel, Coach Bags

Even though most non-essential businesses are now open after being closed due to the coronavirus pandemic, tons of retailers are still offering online sales.

If you need your weekend shopping solution, we’ve got you covered.

The end of summer sales are in full swing, and there are big ones.

Some of the notable offers include travel-size bottles of Purell hydroalcoholic gel on Amazon, up to 75% off Coach bags and the popular Lululemon sale on leggings and more.

Here’s a look at some of this weekend’s best sellers.

Amazon

The popular online retail giant still owns “The Big Labor Day Sale” where you can buy electronics, housewares and clothing up to 50% off. Expensive items still on sale include Apple AirPods with Wireless Charging Case for 22% reduction, latest ipad mini for 12% reduction and Watch Series 3 for 15% reduction.

You can also find a Purell Travel-Size 4-Pack Hand Sanitizer for Under $ 14 (at least as of this writing).

Coach

The famous designer of handbags has just finished its “end of summer sales”, but it still remains full of handbags which can be found on the point of sale website for up to 75% discount. Styles include saddlebags, shoulder bags, bucket bags, and tote bags. The man selection is also part of the sale.

Here are some remarkable handbag deals:

Lyla shoulder bag for $ 99, instead of $ 398

Remi Chain Color Block Crossbody Bag for $ 119.20, instead of $ 298

Iconic Prairie Rose Print Canvas Mini Camera Bag for $ 100, instead of $ 250

Mini Serena Crossbody Bag for $ 91.20, instead of $ 228

Town Tote In Signature Canvas for $ 119, instead of $ 350

Fanatics

The online store for sports fans is currently offers free shipping when you use promo code “DRAFTKINGSFS” at checkout.

Tons of NFL, MLB, NHL, NCAA, NBA and Nascar the fan gear is disengaged.

You can also find three-pack face covers starting at $ 19.99 for MLB, NFL, NHL, NCAA, NBA, WNBA and MLS teams. Buy the whole catalog here.

Home deposit

In addition to free shipping, you can find bathroom items on sale up to 40% off, as well as on a selection of major appliances.

JCPenney

The department store, which plans to come out of bankruptcy, is holding a home event until September 13th when you can benefit from an additional reduction of 35% on household items already reduced. Make sure to use promo code “HOMEDEAL” at checkout to receive the discount.

Kohl’s

The retailer is currently in the midst of a Epic Deals Shopping Event.

Lululemon

The popular sports brand always gives discounts leggings for as low as $ 59. Men’s items can also be found at a discount.

Here are some highlights of the sale:

Wunder Under 28 ” High Rise Luxtreme Tights for $ 69, instead of $ 98

Mapped Out 28 Inch High Rise Tights for $ 59, instead of $ 128

Wunder Train 21 ” High Rise Cropped Tights for $ 69, instead of $ 88

Line up the 28 ″ joggers for $ 79, instead of $ 98

Macy’s

The department store is organizing a “Home Exclusive” sale to Sunday on household and kitchen items, bedding and luggage. The articles are reduced by up to 60%.

There is also “Autumn calls me” sale with home goods, jewelry, clothing and footwear up to 50% off. Several home and furnishing items, like this one multi-use kitchen and drink mixer, and that office designed for work from home, are all part of the sale. On certain items, you may receive an additional 20% discount when you use promotional code “STYLE” at checkout.

On the table

The kitchen and cookware retailer, which recently filed for bankruptcy, has a “Sale of favorites” with items up to 50% off. You can also find clearance items up to 65% off

Ulta

The popular beauty retailer is currently holding its “21 days of beauty” sale until September 19. Discover all the daily beauty offers here.

Walmart

You can find many discounted items at Walmart’s “Spot on savings”.

Wayfair

The online furniture and home furnishings giant still holds its “Home renovation sale” where you can find appliances, storage, vanities and more for up to 65% off.

Here are some highlights presented as part of the sale:

Up to 65% off kitchen renovations

–Up to 60% off bathroom upgrades

Up to 50% discount on vanities

Up to 50% discount on cupboard storage

Up to 40% discount on lawn and garden decoration

RELATED RETAIL AND SHOPPING STORIES:

Halloween candy is on sale even earlier than usual. Here are the best deals.

JCPenney to exit bankruptcy in $ 800 million deal, report says

Walmart unveils the best toys for the 2020 holiday season: see the full list

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Nicolette Accardi can be contacted at [email protected]. Follow her on Twitter: @N_Accardi. Find NJ.com on Facebook. Do you have any advice? Tell us. nj.com/tips



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American Eagle just released some awesome 90s-inspired NBA and NFL clothing

Note: If you buy through the links in this article, InsideHook may earn a small share of the profits.

In one of the most surprising collaborations, American Eagle – the brand primarily recognized for its jeans and clothing that caters to, uh, a younger clientele – has partnered with the NFL and NBA to offer an even larger line of tailgating gear. surprising and super elegant.

We will be the first to guarantee a sports outfit that is not a jersey of your favorite adult player. One because you’re a grown man and two, there’s a plethora of unique and vintage-inspired fan gear that might even make you look attractive while you scream drunk at other adult men.

If you browse American Eagle’s NFL and NBA collections, you’ll find sweatshirts, t-shirts, jackets and hats from all 62 teams. . We’ve selected a few options below, but you can browse through all of them. NFL and NBA collections (or if you’re one step ahead of the baseball season, the MLB selections).

Men’s Philadelphia 76ers Tailgate Fleece Sweatshirt

Tailgate Men’s New York Knicks Rugby Shirt

Portland Trailblazers Men’s Fleece Sweatshirt Tailgate

Tailgate x Starter Men’s Boston Celtics College Jacket

New England Patriots Men’s Long Sleeve Tailgate T-Shirt

Men’s Green Bay Packers Sweatshirt Tailgate

Minnesota Vikings Tailgate Men’s Fleece Hoodie


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ICE raids Oakland Raiders game on unlicensed NFL clothing

Photo by Michael Cabanatuan

U.S. immigration and customs cracked down on undocumented immigrants, but on Monday, the agency’s operations at Oakland Coliseum focused on unlicensed and unlicensed NFL equipment, according to a Friday press release.

The ICE has targeted sellers of unauthorized T-shirts, hats, caps and bandanas. The agency said the raid was carried out in partnership with NFL brand security officials and state and local law enforcement. The Oakland Police Department said he was not involved.

Officials said they seized around $ 11,000 in illegal loot – arguably, most of it in silver and black – during the “Monday Night Football” game and its pre and post-game evenings.

Tatum King, a special agent in charge of San Francisco’s Homeland Security Investigation Unit, said about 400 goods were seized but no one was arrested. NFL brand officials have issued warning letters and could initiate civil lawsuits, he said.

King said the investigative unit does not conduct immigration police raids.

King said the agency is committed to ensuring that the public buy “legitimate products” instead of cheaper counterfeits often sold outside stadiums like the Colosseum.

“Oakland Raiders fans who attend Game 1 of the season deserve genuine merchandise and the counterfeit proceeds end up in the hands of transnational criminal organizations engaged in various types of illegal activity,” King said.

Michael Cabanatuan is a writer for the San Francisco Chronicle. Email: [email protected] Twitter: @ctuan



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Oakland Raiders game ICE raid targets unauthorized NFL clothing

OAKLAND – During last Monday night’s Oakland Raiders football game, US Immigrations and Customs Enforcement – best known for targeting undocumented immigrants – instead turned their attention to counterfeit sports equipment.

The agency’s Homeland Security Investigation Unit confiscated nearly $ 11,000 in counterfeit goods, according to a Press release.

HSI San Francisco is committed to year-round intellectual property theft investigations, and preventing the sale of counterfeit goods at the Oakland Raiders home opening is just one example of the HSI’s work to make sure the public is buying legitimate products, ”Tatum said. King, a special agent in charge of HSI in San Francisco and Northern California, said in a statement.

Counterfeits, which often contain substandard materials, mean lost income and jobs for licensed manufacturers, King said.

ICE urged fans to shop at official teams stores and watch for torn labels or irregular markings.

“Oakland Raiders fans who attend Game 1 of the season deserve genuine merchandise and the counterfeit proceeds end up in the hands of transnational criminal organizations engaged in various types of illegal activity,” King said.

The operation was conducted in partnership with NFL brand security officials and state and local law enforcement officers, the statement said. The Oakland Police Department said he was not involved.

Harry Harris contributed to this report.


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Nike’s Kaepernick campaign highlights NFL clothing deal

Nike’s launch of a major marketing campaign featuring former NFL quarterback Colin Kaepernick, who is currently suing all 32 league owners for collusion, came just months after the league extended its partnership. with the clothing giant.

Announced last March, the deal established Nike as the official supplier of NFL uniforms and secondary gear until the 2028 season – an eight-year extension from the previous terms of the deal. Although financial terms were not disclosed, Nike is likely paying more than the $ 1.1 billion it would have paid when it initially obtained the exclusive rights to the NFL clothing in 2012.

Nike remains a top corporate sponsor, though Kaepernick, who will star in a campaign celebrating the 30th anniversary of the brand’s ‘Just Do It’ slogan, accuses league officials of plotting to make it happen. ‘move away from the field for his role in popularizing player protests during the national anthem. The NFL appeared to support its trading partner’s move in a statement Tuesday.

“The National Football League believes in dialogue, understanding and unity. We take on the role and responsibility of everyone involved in this game to promote meaningful and positive change in our communities, ”said Jocelyn Moore, executive vice president of communications and public affairs for the NFL. “The social justice issues that Colin and other professional athletes have raised deserve our attention and action.”

Kaepernick kicked off a national debate during the 2016 NFL season when, as a member of the San Francisco 49ers, he became the first player to kneel during the national anthem to protest social injustice and police brutality in America. The protests by Kaepernick and other NFL players angered President Donald Trump, who has repeatedly criticized the league’s handling of the problem and called on the owners to fire any player who kneels during the anthem.

The 30-year-old quarterback has not played in the NFL since relinquishing his contract with the 49ers at the end of the 2016 season, despite strong statistical performances on the field and an appearance in Super Bowl XLVII . An independent adjudicator ruled last month that his collusion grievance could be adjudicated.

Nike’s decision to feature Kaepernick in its campaign drew a mixed reaction on social media, with some commentators praising the clothing brand’s decision and others calling for a boycott. Kaepernick has been a Nike athlete since 2011.

Nike shares fell more than 2% in trading on Tuesday.

This offseason, the NFL said players will have the option of sitting on the sidelines for the national anthem or waiting in the locker room. The league is currently revising this policy after criticism from the NFL Players Union.

The NFL enacted a new social justice platform last January that would contribute at least $ 89 million in funding for community outreach and other efforts.


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Critics say American flag should not be altered for NFL clothing – WSOC TV

CHARLOTTE, NC – Critics criticize the NFL’s new policy that requires everyone on the field during the national anthem to stand up.

The rule change comes two years after former San Francisco 49ers quarterback Colin Kaepernick began kneeling to protest racial inequality and police brutality.

Under the new rules, players can stay in the locker room during the Star Spangled Banner, but if they are on the pitch they must remain standing or the team could face fines.

Eyewitness News anchor Blaine Tolison found Panthers jerseys and flags using the American flag and spoke with veterans about the new policy.

[NFL owners approve new national anthem policy, will fine teams that allow players to kneel]

We couldn’t find any Panthers gear in the official Uptown store with the modified US flag, but we did find it online.

This is one of the many ways critics are now attacking the NFL when it comes to patriotism.

How did the new NFL policy on the national anthem go? Like pouring gasoline on a bonfire.

Former NFL quarterback Sage Rosenfels is gaining the most attention after tweeting about the topic 20 times in the past 24 hours.

In one, he highlighted the American Flag Code of Respect for the Flag, where it states that the flag should never be worn as clothing and never used for advertising purposes, but the NFL is very committed to American patriotism.

We found official NFL Panthers jerseys, including T-shirts, and even a flag depicting an interpretation of the American flag sold on the NFL and Panthers online store.

However, many are happy with the NFL’s new anthem policy.

Sylvester Davis, retired from the US military, said racial differences were cast aside while serving in Vietnam.

“Talk about kneeling. This is just garbage,” Davis said. “They don’t really understand what it really means to stand up and honor your country. It wasn’t black and white issues or anything like that. We were all the same.”

Some free speech advocates say arguing about kneeling, standing or staying in the locker room is not about patriotism.

New Panthers wide receiver Torrey Smith tweeted about the rule: “The league means guys disrespect the flag when they kneel. People who think so don’t know why the players chose to protest in the first place. “

Critics: NFL decision picks main appeal over players

WASHINGTON (AP) – With its decision to ban kneeling during the national anthem, critics accuse the NFL of prioritizing the financial good graces of the American general public over the social justice passions of its players trying to draw attention to the deaths of Africans. Americans in the hands of the police.

Some opponents of the new policy are now swearing never to watch an NFL game again.

The new NFL anthem policy – similar to the NBA rules in place for decades – requires athletes to represent “The Star-Spangled Banner” or be off the field while it is being played.

Critics say the league acted without input from its predominantly black players and bowed to pressure from some big announcers and even President Donald Trump, who rallied his predominantly white base against the players for failing to display their patriotism, shifting the debate from social justice for minorities to how to act during the hymn itself. Others, including some players, applauded the league’s action or did not challenge the policy.

“I think they took this decision to appease Donald Trump and those like him who blindly equate the defense of the national anthem with patriotism,” said U.S. Democratic Representative Cedric Richmond of Louisiana, chairman of the Congressional Black Caucus. “The country I want is a country where everyone wants to defend the national anthem,” said Richmond, emphasizing the word “wants”.

Vice President Mike Pence tweeted “#Winning” and declared the decision “a victory for the fans, a victory for (President Trump) and a victory for America”.

The NFL began requiring league players to be on the field for the anthem in 2009 – the year it signed a marketing deal with the military. His new rule adopted on Wednesday allows players to stay in the locker room during “The Star-Spangled Banner” but requires them to stand if they come onto the pitch.

Kneeling during the anthem has been a problem since August 2016, when now unemployed quarterback Colin Kaepernick began protesting the deaths of African Americans at the hands of police. The issue moved from the pitch to the lounges as other players joined in and turned into a larger discussion last fall when Trump called on NFL owners to fire players who didn’t. held upright during the national anthem.

“It’s white supremacy, period. A blatant and disgusting attempt to rob black athletes of their voice and reduce them to a number on a jersey – while still enjoying their bodies,” said Rashad Robinson, executive director of the advocacy group. Color of change.

Bree Newsome, who climbed a pole to snatch the Confederate flag at South Carolina State House in 2015, tweeted: Football question. It’s about using one of America’s biggest stages to strengthen the racial caste in America. “

Civil rights groups denounced the decision.

“Instead of working together to solve an issue that disproportionately plagues the majority of NFL player communities, the owners instead want the players to hide their heads, shut up and play football,” the president said. from the NAACP, Derrick Johnson.

Kaepernick and other NFL players who knelt said their protests were about shootings and other mistreatment of African Americans by law enforcement. The quarterback did not resign by the San Francisco 49ers after starting his protest and has not played for an NFL team since. He grieved the league, as did workplace safety and his colleague protester Eric Reid.

Calls to boycott the NFL over the anthem decision began immediately online. NFL fans had previously threatened to boycott the NFL because the players were kneeling during the Star Spangled Banner, and others said they wouldn’t watch until Kaepernick was signed by a team. Now a new group promises not to watch pro football games.

“As a former NFL player I am extremely conflicted, but I will most likely only support until this is resolved, among other issues,” said Matthew A. Cherry, who played for the Jaguars. of Jacksonville, the Cincinnati Bengals, the Carolina Panthers and the Baltimore Ravens. .

The NFL Players Association has said it will challenge any changes that violate the collective agreement.

“It’s the fear of declining results. It’s also the fear that a president will turn his base against a company,” Philadelphia Eagles defensive end Chris Long said on Twitter. “This is not patriotism. Make no mistake. These owners don’t like America any more than the players who are protesting and taking real action to improve it. It also allows you, as a fan, to know where our league is at. “

Cardinals Safety Antoine Bethea, a 12-year NFL veteran, said “fining players for really expressing what they believe, I think that’s a bit of a stretch.”

Others said they approved of the compromise.

“I’m going to defend the national anthem,” Denver defensive end Derek Wolfe said. “All other people want to do is make their decision and they have the right to have their opinion. So they can do whatever they want – as long as they stay in the locker room, I guess. “

Pittsburgh Steelers goaltender Ramon Foster shrugged when asked about politics and said that in a way the players are powerless.

“If the team says, ‘This is what we do’ and the property (does too), you take care of it or you’re probably going to be cut,” Foster said.



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Altoona Mall will include a local business selling NFL clothing

An Iowa sportswear company will be opening its doors this fall at outlets from Des Moines to Altoona.

Game Day, which operates stores in Ames and Waterloo, offers licensed clothing for all 32 NFL teams, said Patrick Malloy, who owns the business with his wife Heather Malloy. Merchandise includes t-shirts, jerseys, jackets and more. Game Day also sells Iowa State Cyclones and Iowa Hawkeyes clothing, as well as motorcycle leather jackets and leggings, he said.

A mix of fabric awnings and metal awnings are used throughout the center, shown during a tour of Des Moines outlets on Tuesday, August 22, 2017, in Altoona, Iowa.  The 300,000 square foot retail space will open on October 20, 2017.

The 3,700 square foot store will be located next to the Nike Factory Outlet, he said.

Malloy has operated the business for approximately three years at North Grand Mall in Ames. He opened the Waterloo store about a year ago.

Other Des Moines stores announced Thursday are Express Factory Outlet, Converse, Yankee Candle, Rack Room Shoes and Maurices. The mall is scheduled to open on October 20.

Each weekday, New England Development outlet center owners in Boston provided shoppers with a list of stores that will be located in the mall. Previously announced stores are: Nike Factory Store, Loft Outlet, Francesca’s, Carter’s Babies and Kids, Zales Outlet, Lids, Teriyaki Boys, Tommy Hilfiger, Skechers, Bath & Body Works, Lane Bryant Outlet, Fragrance Outlet, VF Outlet, Charleys Philly Steaks, Brooks Brothers Factory Store, ASICS, Toys “R” Us Express, OshKosh B’gosh, Kay Jewelers Outlet and Book Warehouse.

Related stories:

A final handful of stores will be released on Friday, outlet officials said.

The 300,000 square foot mall is located south of Bass Pro Shops on Interstate Highway 80 and Iowa Highway 65. The mall is part of a global development called The Shoppes at Prairie Crossing.


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NFL clothing partnerships capture the attention of male and female fans

While NFL TV ratings have declined slightly this season, there is no doubt that the league has seen tremendous growth on and off the field over the past decade. An ever-expanding fan base, which now includes more than 84 million women, has paid huge dividends for a league expected to cash in over $ 13 billion in revenue by the end of the season. Arguably the biggest area of ​​growth for the league in recent years has been in ancillary revenue streams like licensed consumer goods, and more specifically, apparel and accessories sales.

While the fans were able purchase their favorite player’s jersey for decades, thanks to the leagues’ emphasis on expanding partnerships and product diversification, it is only recently that it has become the norm for casual fans to wear designer clothing outside of match days. While wearing a New York Giants t-shirt or an Oakland Raiders sweatshirt on any day, but Sunday may have been frowned upon in the past, fans can now represent the colors of their favorite team in any setting thanks to the league’s new partnerships with premium brands like Tommy Bahama, Alex and Ani, and Levi’s.

Many industry analysts argue that the league has finally reached a critical mass in terms of diversity and fan base size, in which forging such partnerships makes sense if the goal is to tap into new ones. areas of revenue growth. But in many ways, the league itself thinks the opposite – expanding its off-court product is as much a vehicle for attracting fans to the game itself as the game is for selling more merchandise.

“Our expanded product lines for apparel and other consumer packaged goods have never been about slapping league or team brands on as many products as possible,” explains Rhiannon madden, vice president of consumer products at the NFL. “Our approach has always been strategic in the sense of incremental improvement – we want the NFL and its shield to be a way of life, not just an allegiance one day a week. Each year our product offering improves a bit, becomes more sophisticated and better reflects the habits and interests of our fans. Our goal has always been to make our fans feel as comfortable wearing our products as any other brand, ”she explains.

In keeping with that thinking, the 2016 NFL product line is the most diverse to date, with extensive offerings, campaigns, and brand ambassadors for both men and women. Of course, it’s the leagues that have continued to focus recently on this latter demographic that best reflects their view of apparel as a vehicle for increased fan base growth among women. From pop-up clothing stores to ‘style salons’ in stadiums, to print and TV advertising targeting women and a line of junior girls’ clothing, the league’s investment in targeting women has been significant throughout. in recent years. Most importantly, their evolution into various styles, including the ever popular athleisure category (think Lululemon) as well as high and low fashion (a mix of designer pieces and street style).

“Our new lines aren’t just the feminine version of a men’s product,” exclaims Madden. “We have worked for a very long time with partners like Dooney & Burke and Levi’s to create products designed for women that make them feel as comfortable as they would with any other brand. From hoodies and tank tops, yoga pants, handbags and jewelry, each of our products has been carefully tailored to the needs and wants of today’s female NFL fans, ”adds she does.

Equally impressive is the expansion of the league’s products on the men’s side, with clothing lines that allow men to show their allegiance everywhere – at the gym, at restaurants, with the family or now even in casual business settings. With Tommy Bahama sweaters retailing for up to $ 150, there’s no doubt the league believes their male fans are ready to go way beyond the standard t-shirt and cap and invest in merchandise. high quality brands they are already doing business. with. A brand ambassador program that includes Rams running back Todd Gurley, Jets wide receiver Eric Decker and Denver Broncos defensive end Von Miller, uses the power of the league’s all-star to help bring a macho sex appeal to league offers.

Overall, the continued expansion of the NFL’s apparel and other high-quality CPG lines is positive proof of the league’s healthy growth within mainstream American culture, regardless of what the critics may say. half-season declining ratings. And as the league’s international fan base continues to grow, particularly in fashion Europe, the potential for new design collaborations and new product offerings for fans remains incredibly bright for the foreseeable future.

Jason belzer is the founder of GAME, Inc. and professor of organizational behavior and sports law at Rutgers University. Follow him on twitter @JasonBelzer.



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