Altoona Mall will include a local business selling NFL clothing

An Iowa sportswear company will be opening its doors this fall at outlets from Des Moines to Altoona.

Game Day, which operates stores in Ames and Waterloo, offers licensed clothing for all 32 NFL teams, said Patrick Malloy, who owns the business with his wife Heather Malloy. Merchandise includes t-shirts, jerseys, jackets and more. Game Day also sells Iowa State Cyclones and Iowa Hawkeyes clothing, as well as motorcycle leather jackets and leggings, he said.

A mix of fabric awnings and metal awnings are used throughout the center, shown during a tour of Des Moines outlets on Tuesday, August 22, 2017, in Altoona, Iowa.  The 300,000 square foot retail space will open on October 20, 2017.

The 3,700 square foot store will be located next to the Nike Factory Outlet, he said.

Malloy has operated the business for approximately three years at North Grand Mall in Ames. He opened the Waterloo store about a year ago.

Other Des Moines stores announced Thursday are Express Factory Outlet, Converse, Yankee Candle, Rack Room Shoes and Maurices. The mall is scheduled to open on October 20.

Each weekday, New England Development outlet center owners in Boston provided shoppers with a list of stores that will be located in the mall. Previously announced stores are: Nike Factory Store, Loft Outlet, Francesca’s, Carter’s Babies and Kids, Zales Outlet, Lids, Teriyaki Boys, Tommy Hilfiger, Skechers, Bath & Body Works, Lane Bryant Outlet, Fragrance Outlet, VF Outlet, Charleys Philly Steaks, Brooks Brothers Factory Store, ASICS, Toys “R” Us Express, OshKosh B’gosh, Kay Jewelers Outlet and Book Warehouse.

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A final handful of stores will be released on Friday, outlet officials said.

The 300,000 square foot mall is located south of Bass Pro Shops on Interstate Highway 80 and Iowa Highway 65. The mall is part of a global development called The Shoppes at Prairie Crossing.

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