BOSTON (CBS) – Tom Brady jerseys continue to sell like crazy. Patriots jerseys? Not really.
The NFLPA announced the March-May Player Sales List, a list that ranks players by sales of “officially licensed NFL player products and merchandise.”
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Buccaneers quarterback and reigning Super Bowl MVP Tom Brady came in at number one, as people continue to buy gear after his 21st season. It’s a kind of endurance.
The list goes on to include the top 50 players in the league in terms of merchandise sales, and none of them play for the New England Patriots. It’s interesting.
(If interested, the NFLPA has listed items outside of jerseys that are included in the data: collectible cards, t-shirts and hoodies, backpacks, wall decals, pennants, collectible figures, matted photos and framed, figurines, soft toys, glasses, pet products, etc.)
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Obviously, the Patriots were one of the biggest draws of all sports during the heyday of the Tom Brady-Bill Belichick era. This has resulted in busy prime-time schedules, insane TV ratings, annual trips to the conference championship game and, of course, lots of jersey sales.
Things changed quickly, however, after Brady’s departure as a free agent. Rob Gronkowski – who came out of retirement to join Brady in Tampa – was a bankable star for the Patriots, and he still is. He ranked No. 9 on the NFLPA list. Julian Edelman was also a popular choice among fans, but he retired this offseason.
Still, the roster is dominated by quarterbacks, and with Cam Newton struggling last year, and Mac Jones not yet having a jersey number, the Patriots have no one on the roster. A 7-9 season in a COVID year has certainly led to mixed enthusiasm in terms of purchasing gear and memorabilia.
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This isn’t necessarily an ultimate goal in terms of assessing the popularity of the local football team, but it’s definitely something not to take as the team tries to get back into the national conversation in 2021. .