American yarn marker Unifi has teamed up with headgear company New Era to develop the first official National Football League (NFL) cap made from recycled Repreve filament fibers.
Developed for the Denver Broncos American Football Team and available in several styles including the 9FIFTY and 9TWENTY, each hat is made from four plastic bottles.
“The synergy between Repreve and New Era Cap represents incredible quality, performance and a commitment to being environmentally friendly,” said Mark Maidment, vice president of creation for New Era Cap. “Not only does New Era Cap value environmental awareness, our consumers are also increasingly looking for products with a transparent history of sustainability.”
Repreve fiber was launched in 2005 and is used today by brands such as Patagonia, Haggar, Levi’s and The North Face. Since its inception, Unifi estimates that more than 4 billion plastic water bottles have been recycled in the yarn.
“We are delighted to expand our relationship with New Era and the Broncos,” adds Jay Hertwig, vice president of global brand sales for Unifi Manufacturing, Inc., a wholly owned subsidiary of Unifi. “This collaboration will help us continue to promote awareness that recycled plastic bottles can become high performance products when made with Repreve. “
The Repreve-based caps will be available for purchase in the Broncos Team Store at Sports Authority Field at Mile High during Broncos games starting November 12, priced at US $ 34.99 for 9FIFTY and $ 24.99 $ for the 9TWENTY silhouette.
Unifi is also teaming up with the Denver Broncos to deliver eco-friendly messages before and during games. Repreve-focused messages will be broadcast on stadium signs and on November 12-19, Unifi’s custom-designed Repreve mobile tour will take place in the stadium where fans can learn how recycled plastic bottles can be turned into tall gear. performance.