If the whole Deflategate debacle is hurting Tom Brady’s position with fans, it certainly doesn’t show at the cash register. The New England Patriots quarterback tops the NFLPA’s Top 50 list for fiscal 16 Q1 which counted total sales of all officially licensed merchandise from March 1 through May 31, 2015. Behind Brady , San Francisco 49er quarterback Colin Kaepernick came in second with Russell Wilson of the Seattle Seahawks coming in third.
In fact, quarterbacks dominate the list. Aaron Rodgers of the Green Bay Packers and Peyton Manning of the Denver Broncos round out the top five spots.
Once you get past those five quarters, the defense starts to take hold. At No.6 is Houston Texans defensive end JJ Watt followed by Seahawks cornerback Richard Sherman at No.7. At No.8 is New York Giants wide receiver Odell Beckham, Jr. , who likely had a serious boost in the standings due to his spectacular capture last season.
A sign that fans in the coming season are already betting money on the future, the No.9 and No.10 sales spots are awarded to players who have yet to take a single shot in the NFL. Former QB of the Oregon Ducks and now with the Tennessee Titans, quarterback Marcus Mariota comes in 9th while former FSU QB and now Jameis Winston of the Tampa Bay Buccaneers lands in 10th. Mariota, Winston and Chicago Bears wide receiver Kevin White were the only rookies among FY16’s first-quarter top 50 rookies. Mariota has also led the collegial co-brand hard lines which includes licensees Oyo Sports, Fanatics, Forever Collectibles, Team Beans and Team Spirit Store; a pair of surprises on the collegiate co-brand roster included Washington Redskins quarterback Colt McCoy and Eagles quarterback Tim Tebow in 10th and 11th place, respectively. Tebow returns to the Top 50 for the first time since 2012.
The list, released quarterly by NFL Players Inc., the marketing and licensing arm of the NFLPA, is based on aggregate sales of all licensed products from online and traditional outlets, as reported by over 80 licensees. NFLPAs such as Nike, VF Imagewear, Fanatics, Outerstuff, Fathead, McFarlane Toys, Oyo Sports, Bleacher Creatures, FBF Originals, Forever Collectibles, FanPrint, and Photo File. Licensed product categories include jerseys and t-shirts for men, women and youth, player murals, action figures, matted and framed photos, action figures, glasses, socks, jewelry, accessories for electronic devices, among others.
- Brady has sold more than any player in Oyo Sports mini figures, Forever Collectibles figures (followed by teammate Gronkowski), Fatheads and Lids custom headgear.
- Kaepernick and Brady placed first and second respectively in Nike jerseys.
- Wilson was the most popular among hard-line kids and apparel – followed by Rodgers, Watt, Manning, and Kaepernick – which includes licensees Bleacher Creatures, Outerstuff, and Oyo Sports.
- In women’s clothing, Kaepernick reigned supreme with Brady, Wilson, Rodgers and Watt completing the top five.
NFLPA Top 50 Sales Rankings – FY16 Q1 (March 1 – May 31, 2015):
1. Tom Brady, New England Patriots
2. Colin Kaepernick, San Francisco 49ers
3. Russell Wilson, Seattle Seahawks
4. Aaron Rodgers, Green Bay Packers
5. Peyton Manning, Denver Broncos
6. JJ Watt, Houston Texans
7. Richard Sherman, Seattle Seahawks
8. Odell Beckham, Jr., New York Giants
9. Marcus Mariota, Titans of Tennessee
10. Jameis Winston, Tampa Bay Buccaneers
11. DeMarco Murray, Philadelphia Eagles
12. Jimmy Graham, Seattle Seahawks
13. Joe Haden, Cleveland Browns
14. Rob Gronkowski, New England Patriots
15. LeSean McCoy, Buffalo Bills
16. Andrew Luck, Indianapolis Colts
17. Jordy Nelson, Green Bay Packers
18. Dez Bryant, Dallas Cowboys
19. Clay Matthews, Green Bay Packers
20. Navorro Bowman, San Francisco 49ers
21. Darrelle Revis, New York Jets
22. Ndamukong Suh, the Miami dolphins
23. Brandon Marshall, New York Jets
24. Marshawn Lynch, Seattle Seahawks
25. Drew Brees, Saints of New Orleans
26. Khalil Mack, Oakland Raiders
27. Johnny Manziel, Cleveland Browns
28. Earl Thomas, Seattle Seahawks
29. Antonio Brown, Pittsburgh Steelers
30. Derek Carr, Oakland Raiders
31. Tim Tebow, Philadelphia Eagles
32. Jason Witten, Dallas Cowboys
33. Calvin Johnson, Detroit Lions
34. Sammy Watkins, Buffalo Bills
35. Julian Edelman, New England Patriots
36. Tony Romo, Dallas Cowboys
37. Eddie Lacy, Green Bay Packers
38. Alshon Jeffery, The Chicago Bears
39. Patrick Willis, San Francisco 49ers *
40. Luke Kuechly, Carolina Panthers
41. Teddy Bridgewater, Minnesota Vikings
42. Kam Chancellor, Seattle Seahawks
43. Blake Bortles, Jacksonville Jaguars
44. Ryan Tannehill, Miami Dolphins
45. Joe Thomas, Cleveland Browns
46. Kevin White, Chicago Bears
47. Eric Reid, San Francisco 49ers
48. Philip Rivers, San Diego Chargers
49. Carlos Hyde, San Francisco 49ers
50. Demaryius Thomas, Denver Broncos
* Retired March 10, 2015